10 exam-style questions with answers and explanations, straight from our 1,030-question bank. Tap an answer to check yourself. When you're ready, take the scored version in the free practice test.
A product team discovers users understand a service but hesitate because they fear making a wrong decision. Which PET Design response best addresses the issue?
Correct answer: B - Identify the decision barrier and design reassurance into the journey
A checkout flow has many visitors who leave after seeing unclear privacy information. Which PET issue is most likely?
Correct answer: A - Trust erosion
A PET persona should primarily capture which information?
Correct answer: B - User drives, blocks, motivations, and emotional factors
A team wants to know whether a new design improves confidence. What is the best validation approach?
Correct answer: B - Measure intended emotional and behavioral outcomes
Customer reviews displayed near a purchase decision primarily use which principle?
Correct answer: A - Social proof
A free introductory service encourages later upgrades. Which concept applies?
Correct answer: A - Power of free
Changing the presentation of identical information changes user interpretation. Which concept applies?
Correct answer: A - Framing
A countdown timer is proposed for a sales page. What should the analyst evaluate first?
Correct answer: A - Whether scarcity is being used responsibly
Users resist a design because they feel their freedom of choice is threatened. Which principle explains this?
Correct answer: A - Psychological reactance
A small initial agreement is followed by a larger request. Which concept applies?
Correct answer: A - Compliance laddering
The Certified Digital Persuasion Analyst (CDPA) exam is organized into 2 knowledge domains. These free practice questions are drawn from across them so you can see where you're strong and where to study:
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